Performance you can count on

While others are counting down, SWIX is counting up to give you insights into all the hard work that has been done in the development ahead of this season's greatest goals - FIS Biathlon World Championship in Lenzerheide and FIS Nordic World Championship in Trondheim.

Watch the film: Performance you can count on

About the film

“With a World Championship on home turf, we have gone the extra mile to make sure our athletes can perform on the highest level - when it really counts," says Håkon Dahl, sponsorship & event manager Swix.

Swix is the largest provider of XC poles, ski wax, and clothing to professional athletes competing at the World Cup level. The Performance You Can Count On campaign celebrates the dedication and effort behind every success on the tracks.

"This campaign, which is made with WAL and Aparent, will elevate the Swix brand to a global level while building a stronger connection with our target audiences," says Ida Stokstad, Head of Global Marketing at Swix.

Swix is ready to take the stage in Trondheim. Committed to delivering performance you can count on - when it really matters.