Ambassadors

Here you will find all articles about our ambassadors.

How Sophia Laukli’s passion for skiing led to the World Championships

From growing up in the United States with casual skiing roots to rapidly emerging as an elite skier in college, Sophia Laukli's story is one of passion, talent, and seizing every opportunity.

How Sophia Laukli’s passion for skiing led to the World Championships

Iivo Niskanen – The skiing icon's road to Trondheim

The Finnish skier has become a symbol of classic skiing perfection – a master of technique and endurance whose presence at the starting line often signals a fierce battle for the podium.

Iivo Niskanen – The skiing icon's road to Trondheim

A day with Frida Karlsson

See the photos from Frida Karlsson’s training camp at Sognefjellet. With Swix’s photographer in tow, the Swedish star kicked off her pre-season preparation for the crucial World Championship season.

A day with Frida Karlsson

Ellen S. Lie on her way to the World Championship in Trondheim

Meet the Norwegian-Australian skier aiming for the World Championship – with ski legend Øystein “Pølsa” Pettersen by her side.

Ellen S. Lie on her way to the World Championship in Trondheim

Australian Ellen Lie working towards World Championship in Trondheim

Meet the Norwegian-Australian skier aiming for the World Championship – with ski legend Øystein “Pølsa” Pettersen by her side.

Australian Ellen Lie working towards World Championship in Trondheim

Jessie Diggins

Get to Know Swix Ambassador Jessie Diggins.

Jessie Diggins

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How Sophia Laukli’s passion for skiing led to the World Championships

From growing up in the United States with casual skiing roots to rapidly emerging as an elite skier in college, Sophia Laukli's story is one of passion, talent, and seizing every opportunity.

Iivo Niskanen – The skiing icon's road to Trondheim

The Finnish skier has become a symbol of classic skiing perfection – a master of technique and endurance whose presence at the starting line often signals a fierce battle for the podium.

A day with Frida Karlsson

See the photos from Frida Karlsson’s training camp at Sognefjellet. With Swix’s photographer in tow, the Swedish star kicked off her pre-season preparation for the crucial World Championship season.

Ellen S. Lie on her way to the World Championship in Trondheim

Meet the Norwegian-Australian skier aiming for the World Championship – with ski legend Øystein “Pølsa” Pettersen by her side.

Australian Ellen Lie working towards World Championship in Trondheim

Meet the Norwegian-Australian skier aiming for the World Championship – with ski legend Øystein “Pølsa” Pettersen by her side.

Jessie Diggins

Get to Know Swix Ambassador Jessie Diggins.