Discover the exciting story of Swix, from its Swedish beginnings to becoming a Norwegian success. In this book, Harald Bjerke, Swix’s product manager for decades, shares how Swix evolved from a small ski wax producer to a world leader in ski equipment. Learn about the brand’s groundbreaking innovations, triumphs, and challenges, and uncover the real story behind Oddvar Brå’s iconic pole break during the 1982 World Championships. A must-read for anyone passionate about the world of skiing.
- A captivating journey through ski history and innovation
- Explores key moments that shaped modern skiing
- Reveals the untold stories behind skiing’s greatest events
- Written by an insider with over 40 years of experience in the ski industry
- A must-read for anyone passionate about the heritage of skiing