Chapter 1: The shift to our fluoro-free waxes
Chapter 1: The shift to our fluoro-free waxes
Stopping all sales
As early as the 2021/2022 winter season, we took a decisive step to stop all sales of fluorinated waxes in wholesale channels, our stores, and our website. In the following season, 2022/2023, we extended this commitment, stopping distributing fluoro-containing products to professional athletes through our racing service.
This shift undoubtedly impacted our presence in the professional market, but we firmly believe in the long-term environmental benefits of this decision. By dedicating our resources to developing innovative products that harness new technologies, we've positioned ourselves at the forefront of change. Now, as FIS and IBU enforce the fluoro ban for the 2023/2024 season, we stand ready, a step ahead in our journey towards a more responsible future in skiing and snowboarding.
Working together
When removing fluoros in ski waxes and careline products, it is imperative for us that the new technology in our products is environmentally friendly and socially responsible. Our development team is, therefore, seeking collaborations with organizations within and outside of our industry. Together with the Norwegian University of Science and Technology, SINTEF, Olympiatoppen, Madshus, and IDT Solution, we are a partner in Nano2Glide, a research project aiming to use novel approaches and new technology to obtain maximum performance on skis gliding on snow. As a member of RISE Research Institutes of Sweden and, in particular, being part of the POPFREE Industry project, we have shared experiences and discussed challenges in replacing fluoro in numerous industrial applications.
Go to chapter 2: How to become fluoro free