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Performance you can count on

Performance you can count on

The road to your perfect winter is paved with dedication. While the world counts down to the season, our campaign "Performance You Can Count On" counts up. Showcasing the countless hours of work that go into every ski pole, every wax formula, every garment.

Pushing Boundaries

With this campaign, we're taking a fresh approach that breaks with the traditional visual language of cross-country skiing. A bold concept and style designed to capture attention and speak to skiers everywhere.

Craft Meets Culture

From world cup professionals to passionate weekend enthusiasts. Our ambition is clear: to strengthen the connection with everyone who loves this sport, and to establish Swix as a global leader. Not just in performance, but in how we talk about it.

Performance is measured in moments that matter. That's why this campaign celebrates everyone who has dedicated their work to one goal: Delivering performance you can count on.

Gear That Counts